Work
SEO work, with the context behind the results.
Selected work from franchise businesses and ventures I have built. Each case study explains my role, the reported results and what those numbers can tell us.
World Options: 115% growth in annual organic sessions
Franchise recruitment SEO at World Options, with annual organic sessions increasing from 2,792 in 2023 to 5,996 in 2024.
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Mail Boxes Etc. UK: 30% growth in organic sessions
Organic sessions increased from 122,923 to 159,968 in the first four months after I took responsibility for SEO in March 2025.
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PACK & SEND UK: 32% growth in organic sessions
SEO for a franchise business, with reported organic sessions rising from 47,040 to 61,879 across a March–July year-on-year comparison.
Read the case study →Shilajit UK: £430k in Lifetime Revenue, and the Tracking Bug That Hid It
£430k in lifetime revenue, 10,800 customers — and a broken tracking setup that made a working business look like a failing one for months.
Read the case study →How to read these results
Organic visits, search impressions and revenue measure different things. The case studies identify the reporting period and my role, and distinguish traffic growth from enquiries or sales. Work completed in employed roles involved colleagues and delivery partners.
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I help franchise and multi-location businesses connect SEO priorities with practical delivery.