SEO Guide
Conversion Optimisation
Making sure the traffic that arrives actually converts — and that you can trust the numbers telling you whether it did.
This pillar page is structural for now — the full guide is being written.
What this covers
Getting traffic to convert once it arrives, and — just as often — figuring out whether it’s actually failing to convert, or whether the tracking is lying. The Shilajit UK case study is the clearest example on this site: a real, working business that briefly looked broken because the analytics were wrong, not because the funnel was.
Full write-up coming soon.