SEO Guides

What I actually do, written up properly.

Five areas, each with a hub page linking out to the case studies and field notes behind it.

Technical SEO

Crawl, indexation, site architecture, and the foundation issues that quietly cap everything else.

Getting found and cited inside AI-generated answers, not just ranked on a results page.

Multi-region and multi-language SEO — hreflang, localisation, and avoiding duplicate-content traps.

Replatforming and redesigns without losing the organic traffic that took years to build.

Making sure the traffic that arrives actually converts — and that you can trust the numbers telling you whether it did.