SEO Guide
Website Migrations
Replatforming and redesigns without losing the organic traffic that took years to build.
This pillar page is structural for now — the full guide is being written.
What this covers
Migrations are where SEO equity is most commonly and most avoidably lost — a redesign, a replatform (like Shilajit UK’s move off Shopify), or a domain change, done without a full redirect map and pre/post-launch audit. The discipline is unglamorous: map every URL, preserve or intentionally redirect it, and verify nothing dropped out of the index after launch.
Full write-up coming soon.