What Shilajit UK Actually Taught Me

Draft — this post is referenced from the homepage but the full write-up isn’t finished yet. Outline below.

The headline numbers

£430,000 in lifetime revenue, 10,800 customers, since 2018 — self-funded, no outside investment.

The lesson that mattered most

Placeholder — the tracking-bug story from the Shilajit UK case study, and what it changed about how I trust analytics dashboards on every project since.

The other lessons

Placeholder — supply chain, customer support at volume, and what “Subscribe and Save” actually did to retention.

The verdict

Placeholder — final take once the full write-up is done.